The Next Big Things: Whole Foods Market Top 10 Food Trends for 2024


Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are among the hot new food and beverage trends expected to light up the aisles in 2024.

What does the future of food and beverage taste like? We consulted our expert Trends Council, picking their brains for predictions on the cutting-edge flavors, products and ingredients that will win hearts, minds and menus in 2024. Can’t wait to try them? Shop all the trends now.

10. A Better Boost

Whatever your go-to source of caffeine, there are new ways to get the absolute most out of your morning or afternoon pick-me-up. Combining a boost with benefits has never been easier, thanks to new coffee and energy drinks with added mushrooms, probiotics and more. There’s never been a better time to search the “clean caffeine” space for your next obsession.

Try the Trend: Four Sigmatic Think Organic Coffee with Lion’s Mane Mushroom, Halfday Prebiotic Green Tea with Honey and Ginseng (available in select stores), GORGIE Energy Drink Sparkling Electric Berry and Peachy Keen (available in select stores), Bulletproof Enhanced Coffee Pods, NuRange Cold Brew with Benefits (available in select stores), Ardor Mexican Lime Energy Sparkling Water